Top 10 Largest Car Rental Companies in the World 2025

List Of Top 10 Largest Car Rental Companies in the World 2025:

In 2025, the need for travel around the world, technology developments, and a growing focus on sustainability will all contribute to the dynamic and competitive nature of the automobile rental market. Major businesses control a global market worth over $100 billion thanks to their vast networks, varied fleets, and cutting-edge services. The top ten biggest automobile rental firms in the world for 2025 are examined in the article that follows, along with information about their business practices, competitive advantages, and distinctive products that set them apart from the competition.

1. Alamo Rent A Car:

Enterprise Holdings subsidiary Alamo Rent A Car is well known for its customer-focused philosophy, especially when it comes to leisure tourists. Alamo, which was founded in 1974 and has its headquarters in Clayton, Missouri, has made a significant impact, particularly at important airports in North America, Europe, and other continents. Vacationers love it because of its easy-to-use online booking system, which streamlines the renting procedure. The Emerald Club loyalty program at Alamo improves the client experience by providing counter-bypass services and affordable one-way rental prices. Alamo maintains strong customer satisfaction with a fleet backed by Enterprise Holdings' extensive resources, receiving a 2024 Consumer Reports score of 93 out of 100. A smooth rental experience is guaranteed by its emphasis on family-friendly cars and efficient check-in procedures, which include self-serve kiosks.

2. National Car Rental:

National Car Rental, which is also a part of Enterprise Holdings, offers first-rate services aimed at business travelers. With its headquarters located in Clayton, Missouri, and more than 300 offices across the United States, National was founded in 1947 and has a global presence. The Emerald Club is its most notable feature; corporate clients particularly value this perk, which enables members to select their vehicle from the "Emerald Aisle" at no additional expense. National's fleet, which consists of cars that are usually one to three years old, guarantees dependability and quality. With $5 billion in revenue in 2025, National demonstrated its dominance in the corporate travel market. Professionals looking for efficiency and convenience will find the organization appealing due to its emphasis on newer cars and flexible last-minute rental booking alternatives.

3. Thrifty:

Hertz Global Holdings subsidiary Thrifty is a popular option for tourists on a tight budget. Established in 1958 and headquartered in Estero, Florida, Thrifty offers affordable daily rates of $78 at more than 400 locations around the United States. With a 2024 Consumer Reports score of 39/100, the company's Blue Chip Rewards program offers speedier pickups and other benefits, but it struggles with customer happiness. With locations in both neighborhoods and airports, Thrifty's strength is its accessibility and cost. Utilizing Hertz's vast fleet, Thrifty provides a variety of automobiles, including an increasing number of electric models, to satisfy budget-conscious clients looking for affordability without sacrificing availability.

4. Avis:

Since 1946, Avis, a member of the Avis Budget Group, has been a global leader. Avis has operations in more than 180 countries and more than 1,400 outlets in the United States, with its headquarters located in Parsippany-Troy Hills, New Jersey. Avis, which serves both business and leisure tourists, is well-known for its varied fleet and creative rental options. Members of the Avis Preferred loyalty program receive preferential service, up to 30% off prepaid reservations, and points for rentals and accessories. With a $2.4 billion brand value in 2025, Avis is the eighth-most valuable vehicle rental company. The company is a strong contender in the global mobility market thanks to its adoption of electric vehicles (EVs) and AI-powered reservation systems, which demonstrate its dedication to staying ahead of industry trends.

5. Budget Car Rental:

Value-conscious clients are the target market for Budget Car Rental, which is a division of the Avis Budget Group. Budget was established in 1958 and has its headquarters in Lisle, Illinois. It serves 150 nations and has 1,311 locations in the United States. Budget is the tenth most valuable vehicle rental brand in the world, with a brand value of $1.4 billion in 2025. Travelers on a tight budget will find its prepayment discounts of up to 35% appealing, and its Fastbreak program simplifies the rental process. In keeping with environmentally concerned tendencies, Budget's fleet of 232,500 cars offers green options. The free additional driver for spouses is a special offer that, in states lacking special laws, can result in daily savings of up to $13. Budget is a well-liked option for vacation and small business rentals because to its reasonable prices and dependable service.

6. Hertz:

Founded in 1918, Hertz is a well-known brand in the automobile rental industry with its headquarters located in Estero, Florida. Hertz recovered and won the 2024 J.D. Power North America Rental Car Satisfaction Study award in spite of its bankruptcy in 2020. Operating 5,500 sites, including 1,900 at airports, Hertz ranks seventh internationally with a brand value of $3.2 billion in 2025. Its market reach is increased by the inclusion of Dollar and Thrifty in its portfolio. Hertz is a leader in innovation because to its concentration on luxury and electric vehicle rentals, including Tesla models, and its Gold Plus Rewards program, which offers free rental days and touchless pickups. Hertz's 50% annual growth in car-sharing in 2023 demonstrates its flexibility in responding to changing customer demands.

7. Sixt Rent a Car:

With more than 4,000 outlets in 105 countries, Sixt, a German powerhouse founded in 1912, has emerged as a global leader. Sixt, which has its headquarters in Pullach, Germany, joined the American market in 2011 and currently has more than 50 stores there. Sixt is ranked eighth among automobile rental brands, with a 2025 brand value of $2.4 billion. Sixt is well-known for its high-end fleet, which includes Mercedes and BMW cars, and attracts clients looking for elegance and quality. Free extra drivers and status matching with rivals are among the perks of its Gold, Platinum, and Diamond reward schemes. Sixt is a popular among both business and leisure visitors because of its tech-driven strategy, which is shown in its subscription services and digital key access through its mobile app.

8. Avis Budget Group:

The parent business of Avis, Budget, Payless Car Rental, and Zipcar is Avis Budget Group, with its headquarters located in Parsippany-Troy Hills, New Jersey. Among publicly traded automobile rental companies, it ranks second with a market valuation of $5.41 billion in 2025. In 2022, the group's total revenue in the Americas was $9.5 billion, of which 70% came from airports. Sixty-four percent of the clients of Avis Budget Group are leisure travelers. Its competitive edge is strengthened by its strategy focus on growing EV fleets and providing packaged services like damage waivers and roadside assistance. Broad market presence is ensured by the group's dual-brand strategy (premium Avis and affordable Budget) and vast global network.

9. Localiza Rent A Car SA:

With operations in seven countries and a fleet of more than 628,000 cars, Localiza, a Brazilian corporation, is the biggest car rental company in South America. Founded in 1973 and based in Belo Horizonte, Brazil, Localiza is the largest publicly traded vehicle rental firm in 2025 with a $6.87 billion market value. Its supremacy in Latin America has been cemented by its emphasis on fleet management and conventional rentals. Both local and tourist markets are served by Localiza's affordable prices and wide geographical reach. The company's position as a dominant force in the worldwide vehicle rental market is highlighted by its ability to combine sophisticated fleet management with a high revenue of €6.43 billion.

10. Enterprise Rent-A-Car:

One of the leading companies in the vehicle rental sector is Enterprise Holdings' main brand, Enterprise Rent-A-Car. With its headquarters located in Clayton, Missouri, and more than 9,000 locations worldwide, Enterprise was founded in 1957 by Jack C. Taylor and has a fleet of more than 1.1 million vehicles. By 2025, its brand worth has grown by 50% to $19.2 billion, making it the second most valuable vehicle rental brand globally. Enterprise's wide range of services, such as fleet management, truck rentals, and carsharing, are supported by its vast network, which includes both local and airport sites. Enterprise is positioned as a market leader thanks to its Enterprise Plus loyalty program and environmental initiatives, which include installing EVs and equipping 23% of its fleet with cutting-edge safety technology.