Elli Belle, 17, Is Building a Business on Top of Her Hawaii Vlogs (2026)

Most teenage creators spend their first two years figuring out what kind of account they want to run. Elli Belle seems to have skipped that stage. She started posting seriously around October 2024, built an audience in the hundreds of thousands across TikTok and Instagram, and somewhere along the way set up a company of her own. She's 17.

That last part is what makes her worth a closer look. Plenty of young creators grow fast. Fewer of them treat the following as a starting point rather than the whole plan.

The basics, in one place

October 2024 was the starting gun

The timeline is short, and that's the point. Before late 2024, Elli wasn't a name that came up much. Within roughly two years, her main Instagram account, @elizabeth_hawaiii, passed 310,000 followers, and her second account, @lifewith.ellibelle, passed 280,000. On TikTok, the same handle had more than 108,000 followers and upwards of 5.4 million likes when we last checked. Social numbers move constantly, so treat those as a snapshot rather than a scoreboard.

Interestingly, Instagram is the bigger platform for her, even though TikTok is where much of the early momentum came from. That split tends to favour creators whose content works as both short clips and polished posts, and hers does.

What actually fills her feed

The formula isn't complicated, and it doesn't need to be. Expect:

• Get Ready With Me videos, the bread and butter of teen lifestyle accounts.
• Fashion hauls, which is also where most of her brand work shows up.
• Surfing clips and beach days that lean hard into the Hawaii setting.
• Day in the life vlogs, including glimpses of school and beauty routines.
• Travel content, with trips to Bali and Los Angeles among the ones her audience responded to most.

She also paints, which shows up now and then and gives the feed a slightly less manufactured feel than some of her peers. The honest assessment: the content isn't reinventing anything. What carries it is energy and a backdrop most viewers would trade places for. Hawaii does a lot of the heavy lifting, and she knows it.

Tan and Beach, and why it matters more than follower counts

Elli owns a company called Tan and Beach. Public details are thin. From the name and the way it sits alongside her content, it appears to be tied to beach lifestyle products, which would fit her island branding neatly. We'd rather say plainly that we don't know its size or revenue than guess.

Still, the existence of the business tells you something. Creator income is fragile. Algorithms shift, audiences age out, sponsors move on. A teenager who sets up something she owns, rather than relying entirely on platforms she doesn't, is thinking further ahead than most. That's the most interesting thing about her right now, more than any follower milestone.

Putting a number on it

There is no official figure for Elli Belle's wealth, and for a 17-year-old there almost never will be. Icon Polls estimates her net worth at $100,000 to $500,000, and that range is wide on purpose.

The estimate draws on three likely income streams:

1. Brand partnerships. She has promoted fashion label Cider among others, typically through discount codes shared with followers.
2. Platform earnings from TikTok and Instagram.
3. Tan and Beach, whose finances aren't public.

Her business enquiries go through an Undercurrent address, which suggests she has professional talent management. That usually means more structured brand deals, and it's one reason we'd expect her earning potential to grow if the audience keeps climbing. It's also worth remembering that, as a minor, how her earnings are held and managed is a family matter, not a public one.

Family on camera, romance off it

Elli is one of five siblings, and family turns up regularly in her posts. Her mom appears in her content from time to time. In her 17th birthday video on Snapchat, Elli mentioned heading inside to celebrate with her mom, her sister and friends, while noting that her dad and brothers weren't there. Her mother's name and job have not been made public, and that seems to be a deliberate choice.

The same goes for dating. Elli has not confirmed a relationship, and she keeps that side of her life private. Fans speculate, as fans do. We're not going to add to it, particularly when the person in question is a teenager.

Her ethnic background falls into the same category. She was born in California and lives in Hawaii, but she hasn't publicly detailed her heritage, and guessing from photos isn't something we do.

The college question

One detail keeps surfacing in her content: references to her attending college at 16, before her 17th birthday. If accurate, it puts her well ahead of the usual academic schedule. She hasn't published much about where or what she studies, so we'll leave it at that, but it does fit the broader picture of someone juggling a lot at once.

No screen credits, yet

As of October 2026, Elli hasn't appeared in any films or TV shows. Plenty of creators with similar audiences have made that jump, so it wouldn't be a shock. For now, though, the focus is clearly on the feed and the business. If you follow rising creators and want more profiles like this one, browse the latest Icon Polls features and polls and have your say.

Before you scroll on

How old is Elli Belle?

She was born on August 4, 2009, so she is 17 as of October 2026.

Where can I find her online?

Her main Instagram is @elizabeth_hawaiii, her TikTok is @lifewith.ellibelle, and her YouTube channel is Elizabeth_hawaiii.

Is Hawaii her home state?

Not originally. She was born in California and now lives in Hawaii, which is where most of her content is filmed.