Alex Costa in 2026: Net Worth and Salary, Height, Influencer, Model, Transfer Values, and FAQs

Who Is Alex Costa?

If you have spent any time on YouTube looking for tips on how to dress better, fix your hair, or just level up your overall look as a guy, chances are you have come across Alex Costa. He is one of the most recognized names in the men's lifestyle space online, and for good reason. The Brazilian born creator has built a massive following by keeping things practical, relatable, and straight to the point.

Alex was born on July 9, 1988, in Brasilia, Brazil. His family moved to the United States in 2001, and he eventually settled in Los Angeles, California, where he still lives today. He studied Software Engineering and even worked at Google for a while before going all in on content creation. That decision turned out to be one of the best moves he ever made.

Today, he has over 4.1 million subscribers on YouTube, more than 1.4 million followers on Instagram, and a growing presence on TikTok. But what really sets Alex apart from a lot of other influencers is that he does not just promote products. He actually built his own brand. More on that below.

Alex Costa Net Worth and Salary

There is a lot of speculation online about how much Alex Costa is actually worth. Some websites throw around numbers as high as 10 to 12 million dollars, while others are more conservative with estimates around 2 to 4 million. The truth probably sits somewhere in between, depending on what you count.

Icon Polls estimates that Alex Costa's net worth in 2026 falls somewhere between $3 million and $5 million. That range factors in his YouTube ad revenue, brand deals, sponsored content across social platforms, and most importantly, income from his own business ventures like Forte Series and Apricus Skin Care.

His YouTube earnings alone are estimated at roughly $19,000 to $35,000 per year from ad revenue, which honestly is not a huge amount for a channel his size. But that is just one slice of the pie. His real money comes from brand partnerships and product sales. Forte Series, his men's haircare line, has reportedly been on track for around $10 million in annual revenue, which is seriously impressive for a creator led brand.

On top of all that, Alex has worked with brands like Suitsupply, Cadillac, and The House of Creed. Those are not small names. When you add up sponsored content, affiliate marketing, and his own product lines, the income adds up fast.

Alex Costa Height and Physical Stats

Alex stands at about 6 feet 1 inch tall, which is roughly 185 cm. He has a fit, muscular build that he maintains through a consistent workout routine and healthy eating habits. He has dark brown eyes and dark hair, and honestly, the guy practices what he preaches when it comes to grooming and looking after yourself.

His height and overall appearance have definitely helped him in the modeling side of his career too. He has modeled for several fashion and fitness brands over the years, and his look fits right in with the kind of content he creates.

Alex Costa as an Influencer and Model

Alex is not just a YouTuber who talks about clothes. He has positioned himself as a genuine authority in the men's fashion and grooming space. His content covers everything from hairstyle tutorials and skincare routines to wardrobe essentials and dating advice. The content is always educational without being boring, which is a tough balance to strike.

What makes him different from a lot of influencers is his business mindset. He launched Forte Series, a men's haircare brand that he co-founded, and he personally uses and demonstrates the products in his videos. That level of authenticity matters. He is not just slapping his name on someone else's formula. He is involved in the development and marketing of the products he sells.

He also launched Apricus Skin Care, expanding further into the grooming market. According to Icon Polls research, Alex operates more like a brand than a typical influencer, and that approach has given him staying power in a space where creators come and go pretty quickly.

Transfer Values (Brand Value and Market Worth)

Now, Alex Costa is not a footballer or an athlete with a literal transfer value. But in the influencer economy, there is a similar concept. How much would a brand pay to have someone like Alex represent them? What is his market value as a content creator?

Based on Icon Polls findings, Alex Costa's estimated brand collaboration value sits in the range of $15,000 to $50,000 per sponsored post or campaign, depending on the platform and scope. For a full YouTube integration with a dedicated video, the price can go even higher.

With a total audience of over 7.7 million followers across YouTube, Instagram, and TikTok, his reach is significant. His engagement rate on YouTube sits around 2.6%, which is solid for a channel of his size. These numbers make him a valuable partner for brands in the men's fashion, grooming, wellness, and lifestyle categories.

Alex Costa Personal Life

Alex is in a relationship with Robbi Jan, who is an Australian born fashion and fitness influencer herself. The two have been together for a while and occasionally appear in each other's content. They also have a son together, though Alex tends to keep his family life fairly private, which is understandable.

He has two younger brothers, Guilherme and Vitor. His father's name is Claudio Tarso da Costa, and his mother is Onelia Lopes McNamara. The family immigrated to the U.S. from Brazil when Alex was a teenager, and he has spoken in interviews about how that experience shaped his work ethic and resilience.

Frequently Asked Questions About Alex Costa

1. What is Alex Costa's net worth in 2026?

Icon Polls estimates Alex Costa's net worth to be between $3 million and $5 million in 2026, factoring in YouTube revenue, brand deals, and his business ventures including Forte Series.

2. How old is Alex Costa?

Alex Costa was born on July 9, 1988. As of 2026, he is 38 years old.

3. Where is Alex Costa from?

He was born in Brasilia, Brazil, and moved to the United States with his family in 2001. He currently lives in Los Angeles, California.

4. How tall is Alex Costa?

Alex Costa is approximately 6 feet 1 inch tall, which is about 185 cm.

5. What is Forte Series?

Forte Series is a men's haircare and grooming brand co-founded by Alex Costa. The brand offers products like hair clay, shampoo, conditioner, and supplements. It has reportedly been on track for around $10 million in annual revenue.

6. Who is Alex Costa's girlfriend?

Alex Costa is in a relationship with Robbi Jan, an Australian fashion and fitness influencer. They have been together for several years and have a son together.

7. Does Alex Costa have kids?

Yes, Alex and his partner Robbi Jan have a son together. He keeps his family life relatively private.

8. What did Alex Costa do before YouTube?

Before becoming a full time content creator, Alex worked at Google as a Strategic Partner Manager. He also attended Cape Cod Community College and studied Software Engineering at the University of California.

9. How many YouTube subscribers does Alex Costa have?

As of mid 2026, Alex Costa has over 4.1 million subscribers on YouTube with more than 726 million total views across his channel.

10. What kind of content does Alex Costa make?

He creates content focused on men's fashion, hairstyle tutorials, grooming tips, fitness advice, skincare routines, and overall lifestyle improvement for men.

11. Is Alex Costa Brazilian?

Yes, Alex was born in Brazil. He is Brazilian American, having immigrated to the U.S. as a teenager.

12. Does Alex Costa have a skincare brand?

Yes, in addition to Forte Series, Alex also launched Apricus Skin Care, a skincare line aimed at men.

13. How much does Alex Costa earn from YouTube?

His estimated YouTube ad revenue is between $19,000 and $35,000 per year. However, his total income is significantly higher when you include brand deals, sponsorships, and product sales.

14. What brands has Alex Costa worked with?

He has collaborated with brands such as Suitsupply, Cadillac, The House of Creed, Nordstrom, and various other fashion and grooming companies.

15. Did Alex Costa work at Google?

Yes. Alex worked at Google and YouTube as a Senior Strategic Partner Manager before leaving to focus on content creation full time.

16. What is Alex Costa's zodiac sign?

His zodiac sign is Cancer, as he was born on July 9.

17. Does Alex Costa have brothers?

Yes, he has two younger brothers named Guilherme Costa and Vitor Costa.

18. Where does Alex Costa live?

Alex currently lives in Los Angeles, California, USA.

19. Is Alex Costa married?

As of 2026, Alex Costa has not publicly confirmed a marriage. He is in a long term relationship with Robbi Jan.

20. What is Alex Costa's most popular video?

His most popular videos tend to be his men's hairstyle tutorials and grooming transformation videos, many of which have accumulated millions of views each.

21. How did Alex Costa get famous?

He started his YouTube channel in 2011 with gaming content. After switching to men's fashion and grooming, his channel grew rapidly, eventually reaching millions of subscribers.

22. Does Alex Costa have a clothing line?

He has collaborated with Nordstrom on a collection in the past and sells merchandise through his platforms, though Forte Series remains his primary brand.